Linkedln is probably the only app that you would see the most commonly installed in tier 1&2 cities.

why did I choose Linkedln

  1. post PMF done ✅
1 billion user + 67 million registered companies
generates $10 billion + in revenue annually
120+ million users alone in india
easy for user survey since many of us use it
around 36% MAU and 15-16% DAU

core value of Linkedln

the core value of linkedln is that it makes the user feels more connected to the professional community around us, both in a local and global way and get more professional insights from other professionals/ people who might be better than us (in a career POV)

how do users experience it

  1. users experience this by engaging with the content/ posts/ newsletter/ groups that people posts, thus learning from other people’s insights
  2. making newer connections with people who we think might helps us in our career upliftment
  3. applying for job roles- both actively and passively

natural frequency of the product:

for linkedln’s case, i have segmented our users into 4 buckets: passive , casual, core and power users